{"id":6389,"date":"2026-06-12T17:48:30","date_gmt":"2026-06-12T17:48:30","guid":{"rendered":"https:\/\/www.ivreae.it\/red-brick-factory\/"},"modified":"2026-07-30T12:57:05","modified_gmt":"2026-07-30T12:57:05","slug":"red-brick-factory","status":"publish","type":"luoghi-e-attivita","link":"https:\/\/www.ivreae.it\/en\/red-brick-factory\/","title":{"rendered":"Red-Brick Factory"},"excerpt":{"rendered":"

At the end of the nineteenth century, a young engineer named Camillo envisioned a factory in a meadow. He saw it in the sense that he imagined it. Then he built it, setting in motion, without ever foreseeing it, the most original industrial story of the century about to begin. Every flight begins with a nest. This one is made of red bricks.<\/p>\n","protected":false},"featured_media":6133,"template":"","meta":{"_acf_changed":false},"tipo-di-attivita-o-luogo":[48,42],"tipo-di-percorso":[46],"class_list":["post-6389","luoghi-e-attivita","type-luoghi-e-attivita","status-publish","has-post-thumbnail","hentry","tipo-di-attivita-o-luogo-places","tipo-di-attivita-o-luogo-ivrea-the-ethics-of-profit","tipo-di-percorso-industrial-city-tour"],"acf":[],"yoast_head":"\nRed Brick Factory, Ivrea: the first Olivetti works | Ivrea\u00e8<\/title>\n<meta name=\"description\" content=\"The Red Brick Factory in Ivrea: Olivetti's first production site, where it all started in 1908. Discover the building that gave rise to the legend.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ivreae.it\/en\/red-brick-factory\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Red Brick Factory, Ivrea: the first Olivetti works | Ivrea\u00e8\" \/>\n<meta property=\"og:description\" content=\"The Red Brick Factory in Ivrea: Olivetti's first production site, where it all started in 1908. 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